Certified Angus Beef brand marks anniversary with local barn painting
Guests, family and friends gathered on Wednesday, June 20, at Nemaha Valley Cattle Company in Bern to celebrate the painting of their barn with the Certified Angus Beef brand logo — the 18th stop of a cross-country journey. Farmers, community leaders, brand partners and other special guests shared a meal with the Neal and Marya Haverkamp family as they watched paint dry.
The gathering was one of 40 planned in 2018, as the Certified Angus Beef brand celebrates 40 years of bringing the best Angus beef to consumers. Painting the brand’s familiar logo on 40 barns across America is not just an old-school marketing approach, but a tip of the hat to the farmers and ranchers who created the brand in 1978 and lead it today, and a way to celebrate connections and community.
“This effort is a tangible symbol of the valuable, and interconnected, roles our partners play in guiding the Certified Angus Beef brand from farm to table,” says Tracey Erickson, vice president of marketing. “It’s an honor for us to join their efforts in honoring our roots: family farmers and ranchers who have always been at the heart of this brand.”
Few symbols represent vintage Americana like a barn, where farm life is centered from generation to generation and, oftentimes, celebrations held. Each barn has a unique story, much like the Certified Angus Beef brand and family farmers and ranchers who raise Angus cattle. The Haverkamps are representative of this heritage.
The Haverkamps’ family-owned and operated pride and joy — Nemaha Valley Cattle Company — sits in the heart of the Nemaha River Valley. The first-generation Angus breeders started their ranch in 1993, and were excited to celebrate its 25th anniversary in conjunction with the Certified Angus Beef brand’s 40th.
“We have been building this herd for years, and we’re excited to get recognition and to show all the hard work we’ve put in,” M. Haverkamp said.
The herd she speaks of consists of nearly 400 cows, but with four very energetic ranch hands — their kids, Dane, Adelaide, Sullivan and Ian — the couple is able to balance caring for the children and the cattle.
The Haverkamps’ barn was painted by Troy Freeman, of Free Sky Studios in Springfield, Ill. Freeman is an experienced mural and large-scale painter for businesses, cities and townships, amusement parks, schools, residences and more, as well as the illustrator of 15 books and the founder of a graphics and web design business. While painting barns for the Certified Angus Beef brand, he enjoys meeting farming families like the Haverkamps and learning more about their unique stories, while celebrating their shared goals and values.
Painting takes two to three days at each barn site. The first barn was painted the week of Jan. 15 in Ocala, Fla., at Baldwin Angus Ranch, located along the well-traveled Interstate 75. Including the Haverkamps, there are five Kansas barns being painted — Blythe Family Farms in White City on June 11, Sankey’s 6N Ranch in Council Grove, McCurry Brothers in Sedgwick on June 27, and Crooked Creek Angus in St. Francis on June 29 — with the journey ultimately concluding in October near the brand’s headquarters in Wooster, Ohio.
Certified Angus Beef
Since 1978, the Certified Angus Beef brand has signified a mark of distinction on restaurant menus and in grocery store meat cases. It all began 40 years ago with a group of family farmers and ranchers determined to create and, still today, bring the best Angus beef to the table. To celebrate their vision and dedication to quality, we’re painting 40 barns in rural communities across the country with the brand’s logo – celebrating both the milestone and people at the center of the brand’s success. Visit CertifiedAngusBeef.com, Facebook, Twitter or Instagram to follow the #BrandtheBarn journey.