New Business: Roy Frey opens Kansas Insurance in Sabetha

An Open House will be offered at Kansas Insurance this weekend. Pictured are (L-R) agent Sidney Lang, and owners Roy Frey and Shari Frey.

In September, the newly renovated 621 Main Street in Sabetha became home to Kansas Insurance. Kansas Insurance offers farm, crop, business, auto and home insurance, along with life, long term care and group health.

Roy Frey, who has been an insurance agent for 23 years, joined the Kansas Insurance family in July 2017, initially based out of Topeka and commuting from Sabetha daily. In the fall of 2018, Frey began working locally from his home. By May 2019, Frey and his wife Shari had purchased the 621 Main location and began renovating.

Amy Keim of Mom+Camera Photography is renting the west side of the building for her studio.

“I decided to merge with a large company (Kansas Insurance) owned by Travis and Sara Oliver of Perry in order to have access to volume for larger competitive company contracts,” Frey said. “They shared the same vision and allowed me to have ownership of my agency.”

Frey believes in the American Dream, which is achieved through sacrifice, risk-taking and hard work rather than by chance, and has a desire to grow and push himself.

Kansas Insurance has offices in Colby, Topeka, Lawrence, Oskaloosa, Tonganoxie and now Sabetha.

“I am excited to have this opportunity,” he said. “We also wanted to give back to this community that has done so much for our family over the years. Shari and I thought buying a building on Main Street and renovating it was a good start. We also would like to thank all family and friends that provided assistance during renovation.”

Insurance Background

Frey graduated from Bern High School and then Kansas State University with a business/computer science education degree in 1992. He taught and coached basketball in St. Marys and Onaga for four years, before deciding to move back to Nemaha County to raise his family in 1996.

He began his insurance career at Henry Insurance in the then Citizen’s State Bank building. He also worked for Gold Insurance Agency and SBS Insurance, building 23 years of knowledge and wisdom concerning the insurance industry.

“If you research the insurance world, individuals either get into it one of two ways,” Frey said. “This would be by family, or they never ‘intended’ to do insurance. I feel like I have a unique case in that I started in education, have the background in agriculture, a strong work ethic. I’m professional, community-minded and driven, but I have grown to truly love and enjoy this profession.”

Frey said he has a strong desire to educate individuals on what they need, what they have and what they don’t need. This takes time, observations and listening skills to truly understand the risk.

Kansas Insurance offers a unique approach to looking at something that most people dread, he said. It offers education about risk management for one person, company or farm at a time.

“My competitive nature with 25 years of coaching basketball comes out when advocating for my customers with companies,” Frey said.

Working alongside Frey is Sidney Lang, a licensed Property and Casualty Agent. Lang started in July. Previously, she was the Director of Christian Education at the Sabetha Methodist Church. Her education from Baker University, as well as her experiences in human resources at C.J. Foods, give her a varied background to bring to the agency. Lang and her husband, Jason, have three children.

“I was looking for someone who was personable, a quick learner, with strong ‘attention to detail’ skills,” Frey said. “Sidney has caught on quickly and I’m thankful to have her as part of the team.”

Frey’s wife, Shari, also will be working as a part-time licensed Property and Casualty Agent during the summer months. During the school year, she is a full-time special education teacher at Sabetha Elementary School.

This is her second time around in the insurance business as she worked with her husband for six years from 2002 to 2008.

About the Freys

The Freys have been active members of the Sabetha community since 1998. They have three children — Jacqueline, Jacob and Broderick.

Jacqueline and her husband Joshua Myers live in Des Moines, Iowa. Jacqueline is currently a physician assistant at MercyOne Ruan Neurology Care, and her husband is a manager research associate analyst with Principal Financial.

Jacob Frey is currently at graduate school at the University of Kansas Medical School in their occupational therapy program and will begin his clinical rotations soon.

Broderick Frey is a senior at Kansas State University in the College of Business, majoring in strategic selling. He currently works for Scoby Brothers on their sales team.

When researching the decision to start an agency in Sabetha, the Freys asked their children’s opinions. All three children shared that they knew exactly what their parents would encourage them to do — dream, grow, push yourself.

More Information

R. Frey can be contacted by phone at 785-284-7611, by email at royfrey@kansasins.com or by stopping by 621 Main Street.

Hours are 8 a.m. to 5 p.m. Monday through Friday and by appointment on evenings and weekends, or when his red pickup is at the building.

Open House

An Open House will be held from 5 to 8 p.m. Friday, Nov. 29, during Sabetha’s Window Opening celebration. Roy, Shari and Sidney invite everyone to stop by during the Open House for refreshments and to check out the renovations.

Krista Wasinger71 Posts

Krista Wasinger is Co-Editor of The Sabetha Herald, where she has been on staff since 2011. She specializes in city reporting and feature stories, as well as photography and page and advertising design. Krista is a 2004 Fort Hays State University graduate with a degree in communications studies with an emphasis in journalism.

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